USING LINKEDIN TO PROMOTE YOUR BLOG
Following are some suggestions to promote your blog on LinkedIn:
. Making connections : Search for people you know and then connect with them through LinkedIn. If you read a blog you enjoy, check to see
whether the author provides a link to his LinkedIn profile somewhere on his blog. If so, send a connection request. Your LinkedIn connections can
receive updates of your LinkedIn activities, which may include updates related to your blog, so the more quality connections you make, the better.
. Answering questions : The question-and-answer feature in LinkedIn is a wonderful indirect blog promotional tool. By answering questions related to
your blog topic, you can mention your blog or specific posts and increase the awareness of your blog and traffic to it. To ask or answer questions on
LinkedIn, log into your LinkedIn profile and select the More link on the top navigation bar. Next, select the Answers link from the drop-down menu
to access the Answers section of LinkedIn, where you can ask and answer questions, search for questions, and more.
. Recommending people : LinkedIn offers a recommendation tool that you can use to write recommendations for people you’re connected with, which
appear in their profiles. You can write a recommendation for someone and send a request asking her to write a recommendation for you in return.
Keep in mind, you can send recommendation requests without making one for the other person, but the polite approach is to reciprocate.
Positive recommendations boost your online reputation and credibility as the go-to source for information related to your blog topic or your area of
expertise. You can recommend anyone that you are connected to on LinkedIn by visiting their profiles and selecting the Recommend This Person link on
the right side of the page.
. Start a group : LinkedIn groups provide a great way for people with similar interests to further discuss and share information about a specific topic.
You can create a LinkedIn group about your blog topic where you can share links to your blog and develop another online community that should
transfer seamlessly into blog traffic. To start a group on LinkedIn, log into your LinkedIn profile and select the Groups link in the top navigation bar.
Next, select the Create a Group link from the drop down menu and follow the instructions provided. You can also find and join existing groups using
the Groups Directory link from the Groups drop-down menu on the top navigation bar.